DMC, the acronym for the Daimler Motor Company, which is now known as Daimler Company, was an independent automobile producer founded in London, England in 1896. Officially, as of today, The Daimler Company Limited is registered as an active company which files its accounts annually, but it is marked as non-trading.
The company had several owners over the years, notably Jaguar Cars (1960-1966), BMH (1966-1968), British Leyland (1968-1984), Ford (1984-2007) and their current owner Tata who took the reigns in 2007.
The original company was founded by H J Lawson, and set up its headquarters and manufacturing base in Coventry. The name comes from the inventor of the high speed petrol engine Gottlieb Daimler.
During World War I, the company was responsible for producing aircraft engines for the RAF, trucks for the Royal Army, and items such as artillery shells, artillery tractors and other forms of military transport. Daimler in fact was proud to have been the company making more 12inch shells (2000 a week) than any other British company.